Root Boost

Inspired by hairdressers, loved by style goddesses, Root Boost is the must-have tool for creating long-lasting lift and volume. By adding texture to the underneath layers of your hair it will add instant fullness to any style.

This product is a real trade secret. Crimping is such a clever way to create volume and root lift – in fact, we’ve been using this technique in the salon for years. And unlike with backcombing, there is no frizz and the volume really lasts.

Beverly C MBE, top celebrity hairdresser

  • Section away the top layer of the hair. Crimp the underneath layers close to the roots. Release the top section and style as usual.
  • For maximum volume, divide the underneath hair into several layers, using Root Boost close to the root on each layer.
  • Use hairspray on each section to enhance results.