We called this dryer Bellissimo because it features the very best in Italian design, performance and style. Top hairdressers love Italian dryers because of their powerful AC motor and durable design. With a precision-engineered and high-power motor, Bellissimo is no different. Super-fast drying (thanks to its 2400W power) and professional design mean quick and easy styling - and its superior quality and clever construction mean that this is a dryer you'll be able to rely on. A genuine salon-grade dryer that will give you salon-grade results, every time.
This is the exact same dryer that I use every day in the salon. The Italians are very well known in the industry for designing and making the best hairdryers. This is the Ferrari of hairdryers!
Beverly C, MBE, Top Celebrity Hairdresser
- To help create extra body and volume in the hair, lean forward so the head is upside down when drying. Direct the airflow towards the roots for maximum lift. When hair is dry, brush back into required style.
- To create a smooth straight look, first divide the hair into sections.
- Attach the ultra-slim concentrator nozzle. Next, using a brush, hold the hair taut and roll the ends slightly under as you dry.
- To create tousled natural-looking waves position head upside down.
- Using the dryer without the nozzle grasp hair at the roots and scrunch between fingertips whilst drying. When dry, arrange your hair as required for a casual, tousled look.
