FREE Delivery on all orders
(Excludes Spares & Accessories, UK mainland only)
Make frizz and unruly flyaway hairs a thing of the past.
The Brilliant Shine Ionic Brush is a superb hair smoothing system, with active frizz control.
This elegant, cushion hair brush, features an active frizz control ionic generator that releases ions directly into the hair as you brush - coating each strand of hair with ions - removing static and smoothing the hair cuticle. The conditioning ions leave your hair looking and feeling soft, shiny and manageable.
Note: Button colour may vary.
You must be signed in and have purchased this product to submit a review
Jul 7, 2014
I saw the info about the ionic hairbrush in The Daily Mail some time ago but, when I tried to buy one, it had sold out. Finally, I have one and am so glad that I bought it. It makes my rather unruly hair smooth and shiny. How did I ever live without it?
Jun 24, 2014
When this brush arrived I wasn't very impressed. I have coloured, very fine, long hair which breaks and always has fly-away short bits where it's broken off.It also has a tendency to frizz. After using the brush every day I must say that my hair is so much better. It feels smoother. I wouldn't say that it's a vast improvement but I'm very happy with the results.
Apr 8, 2014
Yes, amazingly it does work. I have v thick and somewhat coarse hair and I dry it as normal and then before I straighten it I brush through with this brush and it does smooth it down. It is a finishing brush, not to be used on wet hair, although this may seem obivous I did email and ask them and it doesn't say ANYWHERE that this shortens the life if used on wet hair and/or with a hairdryer. So yes £30 on a hairbrush is mad, but treat yourself, it works!
Apr 8, 2014
I am no expert in blow drying, so this brush is perfect for smoothing the static fly away hair after drying hair, brush through and smooths out lovely....
Apr 7, 2014
I have spent a fortune on different products to try & stop the static in in my hair. Every time I combed it or brushed it my hair would just attach itself to the brush or comb. I thought this would be another product to add to the list of failures but decided to give it a go. I am so glad I did because it is brilliant, no more fly away hair even after it has just been washed & dried. It has to be the best thing I have used on my hair & I don't have to waste anymore money, so very satisfied.
Apr 4, 2014
I also bought this brush after reading the article in The Sunday Times. I think my hair must be too frizzy for this brush, as it seems to have no effect. Perhaps I was hoping for miracles.
Mar 28, 2014
Impressed, fine,flyaway hair smoothed without using expensive everyday hair products. No electricity needed so ideal to take away on holidays. Small enough to carry in a handbag for a quick brush before business meetings. I'm very pleased! .
Mar 27, 2014
An excellent brush for frizzy hair. Very simple to use. Free delivery from BaByliss. Arrived promptly after ordering.
Mar 27, 2014
Like one of previous reviewers, I bought this item after reading India Knight's glowing review in the Sunday Times. I can't say I'm as enthusiastic as India obviously is, and maybe I'm not doing it right, but I don't think the result is that overwhelming. However, due to the arrival of a new baby in the family I haven't had a great deal of time to experiment with the product. And it hasn't been real frizzy-hair weather just recently. Still, pleased with the purchase, and the free postage, and the prompt delivery!
Mar 26, 2014
I bought this after reading a great review in the Sunday Times. As a person who prefers "helmet hair" because it makes my hair look tidy I was certainly up for trying this and it works - immediately! Delighted.
Mar 26, 2014
I also bought it after reading the article in the Sunday Times, and it does exactly what it says. My daughter was so impressed with it when she came to visit that she decided to take it back to Uni, so now I have to wait until Babyliss replenishes stock to order another!
Mar 25, 2014
I have been using the brush and it really does work. Now want to buy two more for my daughters.
Mar 23, 2014
Really pleased with brush. Buying it direct was also definitely the cheapest option. Don't understand how it works but it definitely does and really makes my hair smoother and more shiny. Delivery via DPD was the only niggle.....had to travel miles to local depot to collect as I wasn't in when first delivery was attempted and they wanted a small fortune to re deliver at a time to suit me. Apart from that though the brush itself is brilliant and I'm considering butting a second one for my gym bag.
Mar 23, 2014
The brush doesn't seem to make any difference, perhaps i dont have hair that responds ( its quite thin ).
Mar 22, 2014
I bought this after reading India Knight's glowing review in the Sunday Times. Every word is true ! I have fine straight hair that goes frizzy at the ends regardless of the amount of product I apply. A few brushes later with this wonder tool and my hair is sleek, shiny and looks perfect as if I have just left my hairdresser's. And it stays that way. I am spreading the gospel to all my friends.....
How to use the Brilliant Shine Ionic Brush